By: adage.com
NEW YORK (AdAge.com) — It’s sexy these days for creatives to talk about data. And yesterday’s marriage of a major content-development platform with a major web-measurement company means analytics could soon be conceived right along with art and copy.
Adobe Systems announced last night that it will acquire web-analytics firm Omniture for $1.8 billion in [...]

Originally posted from What Adobe’s Omniture Acquisition Means for Advertising